Bart Coppelmans | Sr. Director, Head of Product
HERE North America, LLC
Bart Coppelmans serves as Senior Director and Head of Enterprise Product at HERE Technologies. He leads a team dedicated to expanding product growth and developing a top-tier portfolio aimed at the Fleet, Mobility, and Transportation sectors. Bart focuses on market innovation by creating advanced products for Planning, Optimization, Trip Orchestration, Last-Meter Delivery Guidance, and Navigation, all designed to enhance efficiency, reliability, and customer experience across enterprise industries. Bart will provide an overview of location technology developments in the last-mile delivery operations market, including Agentic AI. AI without rich location data, contextual grounding and explainability reasoning is struggling to navigate complex logistics business operations. If you are experiencing that as well or facing increased challenges in operational complexity and efficiency? Let’s talk. HERE has the global #1 portfolio for parcel delivery network operations. Turn rich location data into advanced & unified connected planning, execution & analytics. Reach out if you are interested to learn how our latest product innovations can contribute to your operations, from Time-Based VRP, Territory Planning, Last-Meter Guidance, Agentic Location Reasoning & Cognitive feedback loop improvements!
Appearances:
Day 1 (May 20th) @ 12:50
Your route plan is lying to you: fixing the last-mile execution gap
Most route plans look perfect - until drivers hit the road. Orders sit unassigned because time windows, capacity, and driver availability don’t align. Dispatchers are forced to tradeoff between cost, service levels, and feasibility. Drivers deviate from planned routes, and time is lost at every stop searching for parking, entrances, and delivery locations. The result: missed ETAs, failed first attempts, and rising last-mile costs.
The problem isn’t just optimization - it’s the gap between planning and real-world execution.
In this session, we’ll show how leading logistics teams are closing that gap by connecting route planning, driver behavior, and real-time location intelligence. Learn how to understand why some orders get manually planned, how to adapt plans dynamically, and how last-meter guidance can dramatically improve delivery efficiency and first-time delivery success rates.
If your drivers aren’t following the plan - or your plan doesn’t reflect reality - this session will show you how to fix it.
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