Frequently Asked Questions

The event will take place on August 4-6, 2026 at the Santa Clara Convention Center & Hyatt Regency in Santa Clara, California, USA.

More details on the venue and how to get there can be found here .

Day 1 (Tuesday, August 4)

• Registration opens: 7:30 am
• Conference times: 8:30 am - 11:00 am
• Keynote times: 11:00 am - 3:30 pm
• Workshops: 3:30 pm - 5:00 pm
• Exhibition hall: 3:00 pm - 7:00 pm
• Welcome Reception: 5:00 pm - 7:00 pm
• Best of Show Awards: 6:00 pm - 7:00 pm

Day 2 (Wednesday, August 5)

• Registration opens: 7:30 am
• Conference times: 8:30 am - 5:00 pm
• Exhibition hall: 12:00 pm - 8:30 pm
• All industry reception: 5:00 pm - 7:00 pm
• Beer, pizza and chat with experts: 7:15 pm - 8:30 pm

Day 3 (Thursday, August 6)

• Registration opens: 7:30 am
• Conference times: 8:30 am - 4:00 pm
• Exhibition hall: 10:00 am - 3:30 pm

Industry Sectors Represented

FMS is attended by professionals from across these key areas:

• Memory & Semiconductor Hardware: Memory & Semiconductor Manufacturers; Controllers, IP & Silicon Vendors; Semiconductor Equipment & Test & Measurement.
• Storage & Platforms: Storage Systems & Software Vendors; Data Center Infrastructure & Platforms.
• Advanced Computing & Cloud: Hyperscalers & Cloud Providers; AI, HPC (High-Performance Computing) & Advanced Computing.
• Networks & Standards: Networking, Interconnect & Fabric Technologies; Academia, Standards & Research Bodies; Market Research & Industry Analytics.

Find out more about who attends here .

You can register online via our Registration Page . Early registration is recommended to secure your place at the best possible rate.

For exhibitors and sponsors looking to register their staff, please access the Exhibitor Manual under the 'Registration, Event App, Lead Retrieval' section. Here you can register your staff and guests based on your contract allowances. For cancellations or structural badge modifications, please contact katherine.oakey@terrapinn.com.

Fees apply for passes. Current ticket pricing can be found on our Registration Page . Exceptions are made exclusively for verified press passes and qualified end-user passes .

After registering, you will receive a confirmation email. Closer to the event, an email containing your personalized QR code e-ticket will follow. Bring this code via printout or mobile device to the registration desk to collect your badge. (You can also find this QR code inside the FMS Event App under 'My Badge' starting 4 weeks before the event).

Badge Collection Hours:

• Monday, August 3: 3:00 pm - 6:00 pm (Pre-event badge pickup day; available for early arrivals and setup crews)
• Tuesday, August 4 – Thursday, August 6: Registration desks open at 7:30 am daily.

There are three major airports within 5 to 37 miles making your trip to Santa Clara easy. If driving, the convention center features 1,500 dedicated parking spaces. You can also bypass traffic by utilizing the public light rail or regional bus networks; two transit stops drop off directly outside the center gates. Visit our dedicated Venue page for detailed layouts.

Yes, the venue features a fully equipped on-site parking garage with 1,500 spaces. Find out more on our Venue page.

Yes, we are officially partnered with the Hyatt Regency Santa Clara and HotelMap. We have negotiated locked-in rates and exclusive hotel deals available here .

Hyatt Regency - Santa Clara
5101 Great America Parkway, Santa Clara, California, 95054, United States

Yes, complimentary open Wi-Fi network services are available throughout the convention center layout. Signage with simple connection parameters will be deployed across the venue floor.

Complimentary tea, coffee, and water hospitality hubs will operate throughout the layout. Full access delegate tickets include access to daily catering halls. Concession food courts are accessible inside the hall for standard pass types.

Yes, a secure operational cloakroom and coat check desk will function on live event days. We recommend large travel luggage pieces remain securely stored with your respective hotel concierge desks.

Ample multi-stall restrooms are situated across all facility zones, located just off the primary exhibition grid corners and adjacent to the presentation theaters.

Yes, a quiet, multi-faith prayer room space is located on site for all event attendees.

Missing items or recovered property assets should be reported or turned in directly to the Central Registration Desks.

The convention center layout is broadly ADA-compliant and level. Dedicated public elevators provide effortless transit access up to the secondary meeting space floor tiers of the Santa Clara Convention Center.

Find a full list of sponsors and exhibitors on our website here .

To view and interact with real-time attendees, speakers, and sponsors, utilize the official networking capabilities within our smart FMS Event App .

Yes, registered attendees will receive access credentials for the official Future of Memory and Storage 2026 Event App . Use it to map out your custom schedules, bookmark essential tracks, and set face-to-face meetings. Download information can be referenced on the Event App Information Page .

Logins utilize the email submitted during registration. If needed, click the "Forgot Password / Magic Link" option on the initial prompt screen to refresh access credentials.

You can seamlessly browse corporate profiles and message exhibitors directly within the Future of Memory and Storage 2026 Event App . For those with premium access, you can arrange 1 to 1 meetings with exhibitors and other attendees.

Yes, our program spans comprehensive technical content tracks and executive roundtables. Review the entire timeline by clicking over to our dedicated Conference Agenda matrix.

All conference theaters, including the keynote theatres are located on the 1st floor of the Santa Clara Convention Center. Please see signage on site to find your desired room. Locations for each conference room are stated on each agenda session.

Seat reservation for standard tracks is not required, but seating is filled on a first-come, first-served basis. We strongly recommend configuring your priority list within the event app to keep your agenda optimized.

Full speaker guidelines can be found here .

Sessions may be recorded for marketing or research purposes. However they are not shared or available to view post-show. We highly encourage utilizing the event app to exchange details directly with speakers to request follow-up insights.

Sunday, August 2, 2026
2:00PM to 6:00PM Space Only, Custom Build Stands

Monday, August 3, 2026
09:00AM to 6:00PM Space Only, Custom Build Stands
12:00PM to 6:00PM Package Booths, Pipe & Drape or Startups

Tuesday, August 4, 2026
08:00AM to 2:00PM All stand types

Thursday, August 6, 2026
3:30PM to 8:00PM All stand types

Friday, August 7, 2026
8:00AM to 12:00PM Space Only, Custom Build Stands (upon request)

Exhibiting groups can easily confirm their parameters through the 'Your Stand' panel inside the Exhibitor Manual . While on site, references can be checked via the interactive Floor Plan on our mobile site portal or via directional signage maps at hall entranceways.

All core operational management assets are centralized within specialized portals in your manual:

• To order power, sockets, and spotlights, visit the Power and Lighting Portal .
• To clear architectural signs or complex rigging engineering, check the Hanging and Rigging Guidelines .
• To order additional tables, design stools, or showcase counters, go to the Furniture Procurement Module .
• To rent AV components or display screens, utilize the AV Order Form .

No, the venue will reject direct freight drop-offs. All material handling and early logistical arrival items must be channeled through our official freight logistics partner, Freeman. Instructions can be tracked via the shipping area inside the Exhibitor Manual .

No. Outside catering drop-offs are strictly prohibited by venue policy. All booth hospitality choices, popcorn machines, espresso bars, or alcohol provisions must be coordinated through the exclusive venue catering vendor. Options are detailed inside the Catering Service Link .

Professional business casual attire is appropriate for all conference tracks, panel groups, and exhibition floor zones.

Official event gallery highlights will be compiled and uploaded to the website gallery space post-show. A comprehensive link notification will be broadcast to all registered badges roughly one business week after the conclusion of the event.

To find out more about the packages still available, or to inquire about 2027, please reach out directly to our commercial partnerships lead, Sean Hartley, at sean.hartley@terrapinn.com for more information.