End User Pass

The End User Pass is reserved for senior decision-makers and technical leaders responsible for designing, purchasing, or implementing memory and storage infrastructure within their organisation.

This pass is strictly limited to professionals working at companies that are actively evaluating, deploying, or scaling memory and storage technologies.

Who qualifies?

You must work for an organisation that is a buyer, user, or operator of memory and storage technologies, not a vendor .

Typical qualifying organisations include:

• Hyperscalers, cloud service providers, and data centre operators
• Enterprise IT organisations with large-scale data infrastructure
• AI / machine learning platforms and advanced computing environments
• Financial services, telecoms, and digital-native businesses with high data demands
• Automotive, edge computing, and embedded systems companies
• Research institutions, HPC environments, and academic labs

These are core attendee segments already present at the event, including hyperscalers, AI infrastructure teams, and data centre platforms.

Who does NOT qualify

To maintain a high-quality experience for sponsors and exhibitors, the End User Pass is not available to:

• Vendors, suppliers, or solution providers of memory, storage, or semiconductor technologies
• Consultants, recruiters, or sales/marketing professionals
• Distributors, resellers, or channel partners
• Companies whose primary business is selling into this ecosystem

What's included in your pass?

• Access to all Keynote sessions
• Access to all other conference stages
• Access to Professional Development Workshops
• Access to exhibition hall
• Access to networking opportunities onsite 
• Access to all event receptions
• Access to Award ceremony
• Food and refreshments