Charles Robinson | Head of Strategic Projects & Initiatives Therapeutic Modalities
Roche

With over 25 years' experience in the pharmaceutical and healthcare sector, I have contributed to successful cross-functional initiatives across R&D and related areas, focusing on governance and operational excellence. My experience includes building collaborative relationships to facilitate change management and process harmonisation, including the development of SOPs throughout the drug development lifecycle, from early to late-stage and post-launch. I have also held responsibilities in operational management and P&L within senior leadership teams.

Appearances:

Day 2: 28th May @ 11:29

Chair

Charles Robinson, Head of Strategic Projects & Initiatives Therapeutic Modalities, Roche

Day 2: 28th May @ 13:00

Getting organisational shifts

Change is constant and everyone knows that engaging people is paramount for successful organisational change. Yet, we often fall short. “Explaining the why” can get initial buy-in, but to truly embed change you need a deeper, sustained effort that emphasises the role every individual has to take in the change. Organisational culture, built over years, is the bedrock of any lasting transformation. Organisations that excel at change invest significant time and resources in actively involving their people, fostering genuine shifts in mindsets and behaviours. This commitment, beyond mere communication, is the key differentiator in achieving meaningful and enduring change.

Charles Robinson, Head of Strategic Projects & Initiatives Therapeutic Modalities, Roche

last published: 22/May/25 13:45 GMT

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