Dana Haidan | Chief Sustainability Officer
Virgin Media O2

Dana Haidan joined Virgin Media O2 in November 2022 as the Chief Sustainability Officer, leading the delivery of the ESG strategy, the Better Connections Plan.

Recently, Dana has led, and overseen the evolution of this work into the Responsible Business Plan, launched in April 2026. Through the new strategy, Virgin Media O2 is embedding ESG into every aspect of the business, taking greater ownership over the full lifecycle of its operations – from how its network is built and run, to the impact its products and services have on people’s lives. This includes reducing its environmental impact, making connectivity accessible, supporting customers to navigate the digital world safely, and keeping technology in use for longer.
Over the past 17 years, Dana held regional and global sustainability leadership positions in Fortune 500 organisations, including Visa Europe and Vodafone. Dana’s career has centred on utilising the transformative power of technology to drive sustainable development. Dana has a Bachelor of Science in Business from Carnegie Mellon University, a Postgraduate degree in Sustainability Leadership from Cambridge University, and MSc in Sustainable Urban Development from Oxford University.