Gemma Carver leads customer strategy and consulting for consumer industries at Adobe. She is a technology and digital expert with more than 20 years experience working in technology and consumer brands across CPG, Retail and Travel. She has held c-level marketing, advisory and innovation roles at businesses including Speedo (Consumer), SAP (technology)and WPP (Media). In recent years, she has advised and consulted for household names including Ikea, M&S, Unilever, TUI, Jet2 and many more. She is expert digital and AI transformation and readiness and building consumer businesses that thrive in today's fragmented ecosystem Gemma is a recognised thought leader in the customer experience and marketing space and actively contributes to the advancement of women in technology through mentorship and community engagement. She is a member of Witsend, Europe’s leading organisation for senior women in technology.
In this 45-minute session, Adobe explores the shift beyond the copilot towards intelligent experiences that can understand context, orchestrate journeys and act in the moment.
We’ll explore how this evolution could reshape the passenger experience, from anticipating needs to responding dynamically as circumstances change. Drawing on real-world examples from our global airline customers, alongside industry perspectives, we’ll unpack what this means for brands, their customers and the role of humans in an increasingly agentic world.