Marketing Track

Shaping the Future of Airline Marketing in an AI-Driven World

The Marketing Track brings together airline CMOs and marketing leaders to explore how marketing is evolving as travellers turn to AI and agentic planning tools, expect clearer information and engage across faster, more fragmented digital channels.

Sessions look at how airlines adapt their communications, work with revenue teams to simplify complex offers, evolve loyalty strategies, and apply performance-focused measurement. We also examine how brands maintain a consistent voice while responding to social trends, cultural shifts and rapid advances in automation, and AI-driven customer behaviour.