The Retail Track focuses on how airlines are reinventing their entire commercial strategy through retail, shifting from legacy systems to digitised, AI-powered retailing that considers the modern passenger’s expectations.
It explores the transformation from NDC to Offers & Orders, personalisation at scale, new ancillary models, e-commerce innovation, and the role of AI agents in reshaping distribution.
The track brings together leaders in retail, revenue management, e-commerce, commercial strategy, distribution as airlines evolve into customer-centric digital retailers.