Loyalty Track

Creating personalised, flexible, and trustworthy loyalty ecosystems

The Loyalty Track is focused on the strategic evolution of airline loyalty programs to drive sustained profitability, deep member engagement, and digital transformation.

We'll unpack crucial discussions such as the balance between 'loyalisation' (keeping customers) and 'commercialization' (generating revenue). Key discussions centre on moving beyond traditional points-based systems to create highly personalised, flexible, and trustworthy reward ecosystems.

This involves leveraging disruptive AI and data analytics to better understand customer behaviour, expanding revenue sources into non-flying customer activities and using modern digital tools like gamification and high-level customisation to strengthen the emotional connection with diverse member profiles.