Charlie Shapiro | President, Massmedia, Inc. & Executive Producer, Airlines Confidential Podcast
Airlines Confidential Podcast & Massmedia, Inc

Charlie Shapiro is Executive Producer of the Airlines Confidential podcast, hosted by Scott McCartney. The top-ranked show delivers timely aviation insights, featuring industry news, C-suite interviews, and listener engagement, and has become a trusted platform for airline executives, travel industry professionals, and aviation enthusiasts. The podcast is produced by Massmedia, Inc. and is dedicated to the late Ben Baldanza. Shapiro is also Founder and President of Massmedia, Inc., which he established in 1990. Over the past three decades, he has advised a broad portfolio of clients—from national brands to regional organizations—across sectors including aviation, financial services, technology, retail, and higher education. His work is centered on building strong brands and driving measurable results through the strategic integration of traditional and digital media. A seasoned media strategist, Shapiro specializes in planning, negotiating, and placing advertising investments with a focus on maximizing performance and efficiency. He is known for helping organizations achieve greater impact and return on media spend without increasing overall budgets. Outside of his professional work, Shapiro is an avid adventurer, having earned his scuba certification, flown in an F/A-18 Hornet with the Blue Angels, and even won a car on The Price Is Right.