Juliana joined Volaris since 2010 and has ever since contributed to the revenue growth strategy for Volaris. First, launching commercial alliances with other airlines to  strengthen the network and then boosting  ancillary revenue with an ultra low cost approach. She has designed and developed the ancillary product portfolio including; a la carte products, commission revenues, destination services and payment options. She also leads the flyer programs and the co-branded credit card plus various innovative online products.
 
Juliana holds an International MBA degree with an engineering educational background. She has a strong passion for product innovation and design thinking. She has lived and studied in London, Shanghai, Boston and Mexico allowing her to gain global perspective and become a conscious Mexican leader.