Juliana Ramirez | Head of Ancillary Revenue

Juliana Ramirez, Head of Ancillary Revenue, Volaris

Juliana joined Volaris since 2010 and has ever since contributed to the revenue growth strategy for Volaris. First, launching commercial alliances with other airlines to  strengthen the network and then boosting  ancillary revenue with an ultra low cost approach. She has designed and developed the ancillary product portfolio including; a la carte products, commission revenues, destination services and payment options. She also leads the flyer programs and the co-branded credit card plus various innovative online products.
Juliana holds an International MBA degree with an engineering educational background. She has a strong passion for product innovation and design thinking. She has lived and studied in London, Shanghai, Boston and Mexico allowing her to gain global perspective and become a conscious Mexican leader.


Aviation Festival - Day 3 @ 14:40

Focusing on a creative approach to ancillaries: new models and new ideas

  • Optimising the customer data in a cost-effective way at an LCC
  • Re-imagining the decision-making process: how can you make sure your choice will make the most commercial sense?
  • Taking ideas from other industries and applying them to aviation: does it always work?
last published: 21/Aug/18 15:05 GMT

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Mark Your Calendars Now!
Conference 5-7 September • Exhibition & Seminars 6-7 September


The Aviation Festival is two events: a world-class international conference featuring leading airline speakers from around the world; and a technology exhibition showcasing the latest innovations global leaders to the start-ups.

To visit the exhibition is free. There is, naturally, a registration fee to attend the conference.


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