Preetam Jena | Head of Digital, Martech & CRM
Reckitt

A Data driven Marketeer with extensive experience working in leadership roles across Asia Pacific driving business growth through Digital Media, Technology, eCommerce and Data Analytics for various brands in FMCG, Consumer Durables, Telecom & Travel sector. Preetam has been credited with building up fresh Digital Ecosystems, managing huge Performance Marketing set ups, launching & managing multiple apps with multi-million downloads while excelling in Regional matrix organizations.

Appearances:

Seamless Asia 2022 - Day 1 @ 14:30

PANEL: Taking a multi-channel approach to building loyalty

Understanding the role of the customer lifecycle in building long term loyalty for brands
How brands can better focus on customer acquisition and also customer retention through different channels
How both of these journey points play a critical role in building long term customer loyalty

Moderator: Sheila Berman, Global Lead - MarTech and Marketing Operations, She Loves Data

Loek Berendsen, Global Platform Strategy Leader, IKEA