What is Seamless Saudi Arabia?

Seamless Saudi Arabia is the Kingdom’s most comprehensive event for digital commerce, next-generation payments, embedded finance and banking solutions. Its core focus is on connecting the entire commerce value chain, from digital marketing and e-commerce platforms to in-store retail technology, omnichannel experiences and innovative payments solutions. It’s where merchants, SMEs, retailers, banks and payment providers come to explore how every touchpoint – from the first ad click to the doorstep delivery – is being reimagined.

Whether you’re building seamless checkout journeys, embedded finance tools or digital loyalty programmes, this is where Saudi Arabia’s digital commerce and payments ecosystem comes together to do business.

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Seamless KSA was an outstanding event for what3words, it felt like the perfect junction of the e-commerce and logistics industries enabling us to further develop relations with our existing partners and crucially meet many potential new ones

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– what3words

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Business was booming at #SeamlessKSA. Our booth was buzzing with so many people! We were honoured to meet that many people at our stand

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– Geidea

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Seamless Saudi Arabia was a great brand awareness project for us and has allowed us to enter the Saudi market

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– WebEngage

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The organisation was flawless, creating an ideal environment for learning and collaboration.

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– Bank of China

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There are multiple stages and a wide variety of topics and speakers from diverse backgrounds and industries which made the discussions insightful and fruitful. A full range of the whole ecosystem was under one roof and easy to reach.

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– ZPR

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I found the event to be insightful, with valuable interactions and successful business ventures taking place. The expo area, in particular, was well-organised and facilitated productive discussions among exhibitors and attendees.

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– Ankara Chamber of Commerce

WHO ATTENDS?

Retailers & E-tailers

From large chains to independent stores, Seamless attracts in-store and online merchants, marketplaces, and aggregators looking to upgrade technology, streamline checkout, drive loyalty, and embrace omnichannel retail.

Banks & Financial Institutions

Banks and financial institutions partner with merchant payment providers to drive innovation in acquiring, POS infrastructure, card acceptance, and streamlined payment experiences across retail and e-commerce.

Government & Regulators

Public sector leaders attend to shape policy, support Vision 2030, and engage with the evolving digital commerce landscape.

Retail Logistics

Logistics providers, delivery platforms, and retail supply chain leaders exhibit and attend to showcase and explore solutions in fulfilment, warehousing, fleet management, and cross-border logistics, helping retailers improve efficiency and enhance customer experience.