Dubai, 12 - 14 May 2026
Schedule
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May 1212:00
Conference pass
KEYNOTE PANEL Smart commerce for a smart region: architecting the future of digital commerce with AI and forward-thinking leadership
STAGE 3: DIGITAL COMMERCE ARENA
Vivek Rajukumar, CEO, 6thstreet.com
Majed Al Tahan, Managing Director & Co-Founder, Danube Online
Vikram Idnani, President / Chief Information Officer, Landmark Group
Hani Saif, CIO, Extra
STAGE 3: DIGITAL COMMERCE ARENA
May 1212:00
Conference pass
PANEL Beyond clicks: lessons on AI tools redefining ROI in ad campaigns
STAGE 4: MARKETING SUMMIT 2.0
Krystel Abi Assi, CEO, Sellers Society
Margherita Peritore, Marketing & Communication Director, Caprice Holdings Ltd.
Hitesh Malhotra, Marketing Director, 6thstreet.com
Cemre Akkaya, VP Marketing, Desertcart, Desertcart.ae
STAGE 4: MARKETING SUMMIT 2.0
May 1212:00
Conference pass
PANEL The art of engagement and attraction: the blueprint for today’s sustainable and modern design principles in store fit-outs
STAGE 5: SHOP ARABIA
Johan Kuhlo, Managing Director, PUMA Group
Anupam Biswas, Vice President – Design, Superdry & LaMartina, Reliance Brands Limited
STAGE 5: SHOP ARABIA
May 1212:40
Conference pass
KEYNOTE INTERVIEW The reigning success of AI-powered evolution: the living testament to the rich past and vibrant future of digital commerce
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
May 1212:40
Conference pass
PRESENTATION
STAGE 4: MARKETING SUMMIT 2.0
Oleg Egorov, Chief Marketing Officer, Flowwow
STAGE 4: MARKETING SUMMIT 2.0
May 1212:45
Conference pass
KEYNOTE PANEL The era of autonomous payments: AI and real-time analytics driving the evolution from institutions to platforms
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
May 1213:00
Conference pass
KEYNOTE PRESENTATION Strategizing retail environment in the new technology era: shaping immersive shopping experiences, elevating customer interaction and inspiring the industry
STAGE 3: DIGITAL COMMERCE ARENA
Rania Masri El Khatib, Chief Executive Officer, The Giving Movement
STAGE 3: DIGITAL COMMERCE ARENA
May 1213:00
Conference pass
INTERVIEW
STAGE 4: MARKETING SUMMIT 2.0
Hitesh Malhotra, Marketing Director, 6thstreet.com
STAGE 4: MARKETING SUMMIT 2.0
May 1213:20
Conference pass
PANEL ROI after CPC: tracking real sales and lifetime value in google ads to unlock revenue and consumer growth
STAGE 4: MARKETING SUMMIT 2.0
Mona Marfani, Director of Marketing, Hilton Hotels
STAGE 4: MARKETING SUMMIT 2.0
May 1213:30
Conference pass
KEYNOTE INTERVIEW The pulse of fintech innovation: AI-driven real-time analytics powering smarter, faster financial strategies
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
May 1214:00
Conference pass
PANEL Frictionless commerce: embedded payments shifting value creation from checkout to ecosystem
STAGE 2: PAYMENTS PODIUM
STAGE 2: PAYMENTS PODIUM
May 1214:00
Conference pass
PANEL Blueprints of digital commerce excellence: redefining the modern consumer journey and unlocking new business values
STAGE 3: DIGITAL COMMERCE ARENA
Sanjeev Sharma, Chief Executive Officer, United Homeware Company - nice
Halima Jumani, Founder & Chief Executive Officer, KIBSONS
Liz Heron, General Manager - E-commerce, IFFCO
Haitham Essam Ismail, Managing Director - Ecommerce, Union coop
STAGE 3: DIGITAL COMMERCE ARENA
May 1214:00
Conference pass
PANEL From influencers to advocates: turning partnerships into long-term brand value & digital expansion
STAGE 4: MARKETING SUMMIT 2.0
Julio Rafael, Director of Marketing and Communocations, Jannah Hotels and Resorts
Svetlana Artamonova, Marketing Manager, MERED
Moderator: Izu Nwachukwu, Podcast Host & Senior Client Solutions Manager, Real People Real Business Podcast
STAGE 4: MARKETING SUMMIT 2.0
May 1214:00
Conference pass
PANEL Inside the store of the future: the transformative role of AI in orchestrating personalised in-store journey and designing retail spaces
STAGE 5: SHOP ARABIA
Priyash Behary Paray, CEO, Chemist Warehouse UAE
Shobhit Tandon, Group Chief Digital & Technology Officer, Alamar Foods
Shaik Maqbool, Chief Technology Officer, Aljazera Markets Company
Nancy Ozbek, General Manager, Sharaf Group Mall Division: Times Square Center, Dubai Jewel Tower, and Al Masa Mall Oman
STAGE 5: SHOP ARABIA
May 1214:10
Conference pass
PANEL Core banking of the future: real-time processing driving operational efficiency
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
May 1214:40
Conference pass
PRESENTATION AI in action: the journey of successful integration of artificial intelligence into organizational DNA
STAGE 4: MARKETING SUMMIT 2.0
STAGE 4: MARKETING SUMMIT 2.0
May 1214:50
Conference pass
PRESENTATION Agentic AI in practice: driving intelligent process optimisation
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
May 1215:00
Conference pass
PANEL AI vs traditional SEO: exploring the battle for visibility in a zero-click world
STAGE 4: MARKETING SUMMIT 2.0
STAGE 4: MARKETING SUMMIT 2.0
May 1215:20
Conference pass
PANEL Now means now: how real-time payments are rewiring commerce and finance
STAGE 2: PAYMENTS PODIUM
STAGE 2: PAYMENTS PODIUM
May 1215:20
Conference pass
PANEL The engine behind marketplace success: unpacking the core of a winning tech stack and ecosystem
STAGE 3: DIGITAL COMMERCE ARENA
Ekaterina Gorbacheva, Global Expansion Director, Flowwow
Abdesslam Benzitouni, VP - Communications & Public Affairs, Jumia Group
Mukta Purain, Co-Founder & Chief Executive Officer, MissPalettable.com
Soukaina Elazizi, Founder, SNAZZY Marketplace
Kailash Tulsi Gajra, Chief Executive Officer & Founder, Megastores.com
STAGE 3: DIGITAL COMMERCE ARENA
May 1215:20
Conference pass
PANEL The new store DNA: architecting the industry’s future with AI, machine learning and data to build smarter retail environments
STAGE 5: SHOP ARABIA
Ramninder Singh, Associate Vice President – Projects, Landmark Group
Muhammad Rehan, Chief Information Officer, Weaves Corporation Limited
Dharmendra Mohanani, General Manager, New W mart Supermarket L.L.C
Ali Murad, Chief Executive Officer, Leaders Center
STAGE 5: SHOP ARABIA
May 1215:30
Conference pass
PANEL The AI-driven bank: cloud platforms powering real-time decisions across financial operations
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
May 1216:40
Conference pass
PANEL Decoding the growth catalyst of digital commerce: reshaping the industry’s strategies by putting data at the forefront of decision making
STAGE 3: DIGITAL COMMERCE ARENA
Elli Kasbi, Chief Executive Officer & Founder, Elli junior
Siddharth Kumar, Head- E-Commerce - METAP, Himalaya Wellness Company
Mansoor Rahim, Operations Head, Fragrance Secrets Perfumes Trading LLC
Anuvrat Gaurav, Regional Director, SellAnyCar.com
STAGE 3: DIGITAL COMMERCE ARENA
May 1216:40
Conference pass
PANEL Brand power in the age of modern retail: driving value with brands that resonate
STAGE 5: SHOP ARABIA
Walid Abdulrazzag BinDawood, Chief Commercial Officer, BinDawood Holding Company
Anshuman Anand, Co-founder & CEO, Al Safa Brands
Annu Gupta, Chief Executive - International Business, Britannia
STAGE 5: SHOP ARABIA
May 1216:50
Conference pass
PANEL Transforming cross-border banking: from delays to real-time efficiency
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
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May 1310:30
Conference pass
KEYNOTE PANEL The invisible bank shaping the next era of financial connectivity: powering every experience through embedded and open finance
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
May 1310:30
Conference pass
KEYNOTE PANEL Pushing boundaries and modernising conventional omnichannel norms: establishing new standards for excellence in customer experience in every touchpoint
STAGE 3: DIGITAL COMMERCE ARENA
Ali Mansour, Chief Retail Officer, Eyewa
Jatin Kalra, Vice President, Apparel Group
Ramninder Singh, Associate Vice President – Projects, Landmark Group
STAGE 3: DIGITAL COMMERCE ARENA
May 1310:30
Conference pass
PANEL The rising popularity of pop-up stores: creating unique, experiential shopping moments that spark consumer excitement
STAGE 5: SHOP ARABIA
Sarah Warden, Director of Retail, Atlantis Resort
Mazen Kanaan, Chief Executive Officer, House of Pops
Omar Kamali, Creative Director, SQUATWOLF
STAGE 5: SHOP ARABIA
May 1311:00
Conference pass
PANEL Winning Gen Z & Alpha: redefining customer acquisition for the next digital wave
STAGE 4: MARKETING SUMMIT 2.0
Kaushal Pilikuli, Vice President - ShopCash & Loyalty, Wego
Mona Marfani, Director of Marketing, Hilton Hotels
Moderator: Ketaki Shah, Head of Marketing, Citymax Hotels & Foodmark | Landmark Group
Marwen Ben Messaoud, Head of Growth, Middle East, Africa and South Asia, Spotify
STAGE 4: MARKETING SUMMIT 2.0
May 1311:10
Conference pass
KEYNOTE INTERVIEW Rethinking product discovery online and offline: unlocking AI-driven visual merchandising
STAGE 3: DIGITAL COMMERCE ARENA
Anupam Biswas, Vice President – Design, Superdry & LaMartina, Reliance Brands Limited
STAGE 3: DIGITAL COMMERCE ARENA
May 1311:20
Conference pass
KEYNOTE INTERVIEW Unlocking the platform bank: combining embedded and open finance to redefine financial architecture
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
May 1311:30
Conference pass
KEYNOTE PRESENTATION From social feed to store floor: unifying social commerce, retail media and in-store touchpoints to engage experience-driven buyers
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
May 1312:00
Conference pass
PRESENTATION
STAGE 4: MARKETING SUMMIT 2.0
STAGE 4: MARKETING SUMMIT 2.0
May 1312:20
Conference pass
PANEL Meta’s Advantage+ & beyond: unlocking Meta’s automation tools for smarter campaigns
STAGE 4: MARKETING SUMMIT 2.0
Milda Kise, Head of Marketing, Beehive
STAGE 4: MARKETING SUMMIT 2.0
May 1312:30
Conference pass
PANEL Open data at the heart of innovation: APIs powering next-generation financial platforms
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
May 1313:00
Conference pass
PANEL The revolution of everyday spending: digital payment behaviours reshaping retail and online commerce
STAGE 2: PAYMENTS PODIUM
STAGE 2: PAYMENTS PODIUM
May 1313:00
Conference pass
PANEL Think global, act local: scaling across borders with high-value partnerships and digital platforms
STAGE 3: DIGITAL COMMERCE ARENA
Rajesh Kumar, CEO- GCC & SEA, Ferns N Petals
Saad Gantar, Director of Franchise, KUDU Company
Ahmad Yousry, Co-Founder & CEO, Rabbit
STAGE 3: DIGITAL COMMERCE ARENA
May 1313:00
Conference pass
INTERVIEW
STAGE 4: MARKETING SUMMIT 2.0
Hatem El Shiekh, Digital Marketing Specialist, Fakeeh University Hospital
STAGE 4: MARKETING SUMMIT 2.0
May 1313:00
Conference pass
PANEL AI, aspire, achieve: mastering the omnichannel matrix and fulfilment imperatives for today’s hybrid shoppers
STAGE 5: SHOP ARABIA
Ali Mansour, Chief Retail Officer, Eyewa
Jatin Kalra, Vice President, Apparel Group
Gamal Abdel Nasser El Masarawye, Chief Executive / General Manager - Air Arabia Abu Dhabi (JV, Etihad Airways & AirArabia), Air Arabia
Debangshu Adhikari, Senior Vice President, Western International Group
STAGE 5: SHOP ARABIA
May 1313:50
Conference pass
PANEL Alliances that transform redefining finance through bank-fintech collaboration
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
May 1314:20
Conference pass
PANEL From payments to platforms: why super apps and wallets win
STAGE 2: PAYMENTS PODIUM
STAGE 2: PAYMENTS PODIUM
May 1314:20
Conference pass
PANEL Think smart, sell smarter: staying ahead of the competition with hyper-intelligent commerce operations
STAGE 3: DIGITAL COMMERCE ARENA
Adam Docrat, Head of Information Technology - GCC, Chemist Warehouse
Ipsa Kalra, Head of E-commerce, Splash Fashion, Landmark Group
Muhammad Muzaffar, Leadership – E-commerce, Digital & CRM Strategy, SQUATWOLF
STAGE 3: DIGITAL COMMERCE ARENA
May 1314:20
Conference pass
PANEL The fusion of creativity and innovation: designing fluid, adaptive product displays that reflect brand identity and inspire customer exploration
STAGE 5: SHOP ARABIA
Gaurav Shah, Head of Projects & Visual Merchandising, Landmark Group
Rubén Salas Pulido, Visual Merchandising Manager, HUGO BOSS
STAGE 5: SHOP ARABIA
May 1315:00
Conference pass
PANEL From personas to precision: evolving customer segmentation for hyper-personalized marketing success
STAGE 4: MARKETING SUMMIT 2.0
Karim Ali, Head, Wealth and Retail Bank Marketing, Middle East and Africa, Standard Chartered Bank
Margherita Peritore, Marketing & Communication Director, Caprice Holdings Ltd.
Kaushal Pilikuli, Vice President - ShopCash & Loyalty, Wego
David Fuller, Chief Marketing Officer, REACH
Hmadeh Rami, Chief Executive Officer, Serviceplan Group ME
STAGE 4: MARKETING SUMMIT 2.0
May 1315:10
Conference pass
PANEL The fintech infrastructure shift: mobile money fueling digital-first finance
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
May 1315:40
Conference pass
PANEL Transforming payment journeys: anticipating customer behaviour in real time with AI
STAGE 2: PAYMENTS PODIUM
STAGE 2: PAYMENTS PODIUM
May 1315:40
Conference pass
PANEL Beyond the ‘pay now’ button: building loyalty through authenticity and enticing rewards program
STAGE 3: DIGITAL COMMERCE ARENA
Kaushal Pilikuli, Vice President - ShopCash & Loyalty, Wego
Anas Derieh, Head of Ecommerce, Arla Foods
Rana Kamal, Regional E-commerce Manager, Kiko Milano
STAGE 3: DIGITAL COMMERCE ARENA
May 1315:40
Conference pass
PANEL Native ads in the age of AI: personalizing content while building trust and retaining users
STAGE 4: MARKETING SUMMIT 2.0
Shameek Aswani, Head of Marketing, SellAnyCar.com
Angela Rendjova, Marketing Director, World Padel Academy
Moderator: Izu Nwachukwu, Podcast Host & Senior Client Solutions Manager, Real People Real Business Podcast
STAGE 4: MARKETING SUMMIT 2.0
May 1315:40
Conference pass
PANEL De-queuing the retail edge: architecting autonomous transaction flows with technology and sensor fusion for a zero-friction checkout journey
STAGE 5: SHOP ARABIA
STAGE 5: SHOP ARABIA
May 1316:30
Conference pass
PANEL Intelligence at the heart of finance: AI-powered personalisation reshaping loyalty, growth, and competitive edge
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
May 1317:10
Conference pass
INTERVIEW Beyond digital transformation: humanising fintech through customer experience and trust
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
Create your personal agenda –check the favourite icon
May 1410:30
Conference pass
KEYNOTE PANEL The future of money: building a digital, borderless, and inclusive payment ecosystem
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
May 1410:30
Conference pass
KEYNOTE PANEL Powering global commerce without limits: the borderless advantage of a connected operation, unified channels and digital-first logistics strategy
STAGE 3: DIGITAL COMMERCE ARENA
Younis Skainy, Chief Operating Officer, Lagate
Gamal Abdel Nasser El Masarawye, Chief Executive / General Manager - Air Arabia Abu Dhabi (JV, Etihad Airways & AirArabia), Air Arabia
STAGE 3: DIGITAL COMMERCE ARENA
May 1410:30
Conference pass
PANEL The unbeatable retail asset: crafting immersive brand narratives and transforming stores into community hubs
STAGE 5: SHOP ARABIA
Gergana Abdulrahman, Chief Executive Officer & Co-Founder, Wild Fabrik
Erika Doyle, Founder & CEO, Drink Dry
Hassan Tamimi Nezhad, Chief Executive Officer, Little Things Trading LLC
STAGE 5: SHOP ARABIA
May 1411:00
Conference pass
PANEL Cross-border social selling: leveraging platforms to unlock GCC trade and consumer growth
STAGE 4: MARKETING SUMMIT 2.0
Milda Kise, Head of Marketing, Beehive
STAGE 4: MARKETING SUMMIT 2.0
May 1411:10
Conference pass
KEYNOTE INTERVIEW From global vision to local precision: the value of market mastery that celebrates cultural identity in a modern, globalized industry
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
May 1411:20
Conference pass
KEYNOTE INTERVIEW The rise of non-dollar assets (R.O.N.D.A): stablecoins, CBDCs, bitcoin - welcome to a new financial world
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
May 1411:30
Conference pass
KEYNOTE PRESENTATION Achieving smart commerce and cultural intelligence: marrying tech-driven decisions with human touch
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
May 1411:40
Conference pass
INTERVIEW
STAGE 4: MARKETING SUMMIT 2.0
Jean-Paul Smalls, Chief Marketing & Commercial Officer, Emirates Hospitals Group
STAGE 4: MARKETING SUMMIT 2.0
May 1412:20
Conference pass
PANEL Attribution reimagined: AI-powered models for optimal and lasting performance growth
STAGE 4: MARKETING SUMMIT 2.0
Ihab Matar, Head of MarTech, Maids.cc
STAGE 4: MARKETING SUMMIT 2.0
May 1412:30
Conference pass
PANEL The global crypto race: CBDCs and crypto shaping the future of finance
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
May 1413:00
Conference pass
PANEL Protecting every payment: AI-powered fraud detection across all digital commerce channels for a secure process
STAGE 2: PAYMENTS PODIUM
STAGE 2: PAYMENTS PODIUM
May 1413:00
Conference pass
PANEL Savvy, social, shoppable: the evolving face of social shopping as the new digital storefront
STAGE 3: DIGITAL COMMERCE ARENA
Chirin Khawatmi, Chief Brand Officer, Mumzworld
Kristina Lipinskaya, CEO, LIKA
Omar Noueihed, Head of Media, Versuni
STAGE 3: DIGITAL COMMERCE ARENA
May 1413:00
Conference pass
PANEL The store as theatre: designing immersive experiences with AR, VR and sensory design that transcends into unforgettable brand connection
STAGE 5: SHOP ARABIA
Shriram Srinivasan, Group Director of Digital, Alamar Foods Company
Sandeep Arora, Director - Strategy and Business Excellence, Aw Rostamani
STAGE 5: SHOP ARABIA
May 1413:40
Conference pass
PANEL Culture as currency: how brands ride regional trends to build relevance and stay connected
STAGE 4: MARKETING SUMMIT 2.0
Cemre Akkaya, VP Marketing, Desertcart, Desertcart.ae
Angela Rendjova, Marketing Director, World Padel Academy
Ketaki Shah, Head of Marketing, Citymax Hotels & Foodmark | Landmark Group
STAGE 4: MARKETING SUMMIT 2.0
May 1413:50
Conference pass
PANEL At the frontline of digital threats: real-time cyber defense for the modern financial ecosystem
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
May 1414:20
Conference pass
PANEL Next-gen consumer credit: redefining BNPL journeys and recurring payment options by enhancing decision intelligence
STAGE 2: PAYMENTS PODIUM
STAGE 2: PAYMENTS PODIUM
May 1414:20
Conference pass
PANEL Your omnichannel edge: staying connected, consistent and competitive to meet the demands of digital-native consumers
STAGE 3: DIGITAL COMMERCE ARENA
Deepthi Joyau, Founder, Only Ethikal
Prashant Talwar, Director - New Verticals (Shops, Grocery and Dark stores), Deliveroo
Hakim Bellahcene, Director E-commerce, Aster
Ruslan Al-dahleh, Director E-commerce, Tamimi markets
STAGE 3: DIGITAL COMMERCE ARENA
May 1414:20
Conference pass
PANEL Becoming more ethical: reducing retail waste with AI-powered inventory management and on-demand production
STAGE 5: SHOP ARABIA
Gergana Abdulrahman, Chief Executive Officer & Co-Founder, Wild Fabrik
Deepthi Joyau, Founder, Only Ethikal
STAGE 5: SHOP ARABIA
May 1415:10
Conference pass
PANEL From risk to resilience: biometric authentication strengthening financial ecosystems
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
May 1415:20
Conference pass
PANEL Gamers first: balancing brand integration without breaking immersion
STAGE 4: MARKETING SUMMIT 2.0
STAGE 4: MARKETING SUMMIT 2.0
May 1415:40
Conference pass
PANEL Money without borders: reinventing remittances for a real-time world
STAGE 2: PAYMENTS PODIUM
STAGE 2: PAYMENTS PODIUM
May 1415:40
Conference pass
PANEL Powering purchases: harnessing the influence of checkout experience to elevate customer satisfaction, loyalty and conversion a
STAGE 3: DIGITAL COMMERCE ARENA
STAGE 3: DIGITAL COMMERCE ARENA
May 1415:40
Conference pass
PANEL The perfect blend of technology, convenience and human connection: integrating touchless experiences through AI-powered automation and machine learning
STAGE 5: SHOP ARABIA
Karen Khoury, Head of Digital Experience, Agthia
Evgeniya Gevorkyan, Digital Marketing & D2C Director, Versuni
STAGE 5: SHOP ARABIA
May 1416:30
Conference pass
PANEL Smarter capital: AI and analytics driving real-time investment optimisation
STAGE 1: FINTECH FORUM
STAGE 1: FINTECH FORUM
last published: 08/Dec/25 13:05 GMT
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