Our story

Shop Arabia is the Middle East’s definitive event dedicated to retail fit-out, in-store technology, and experiential design. Co-located with Seamless Middle East 2026, it brings together the entire in-store retail value chain – from store architecture and digital signage to AI-driven customer engagement and checkout innovations.

This is where physical retail gets smarter, more connected, and more immersive.

Shop Arabia attracts senior decision-makers from across the retail ecosystem – including retail groups, QSRs, fashion houses, family conglomerates, developers, and mall operators – alongside architects, visual merchandisers, technology providers, and design consultants.

Sectors Represented:

Retail, Restaurants, QSR, Luxury Brands, Family Groups, Grocery, Supermarket, Specialty Stores, Hypermarkets, Malls, Consumer Electronics, Lighting, Homeware, Hardware, Furniture, Department Stores, Outdoor & Garden, Fashion, Health & Beauty, Pharmacies, Automotive, Real Estate, Developers, and more.
 

Job Titles Attending:

CEOs, CIOs, COOs, Managing Directors, Category and Buying Managers, Store Designers, Supply Chain Leads, Heads of Customer Experience, Marketing, Data, Technology, Visual Merchandising, Inventory, Omnichannel, and more.

Audience by Region:

• UAE – 50%

• Saudi Arabia – 15%

• Rest of GCC – 15%

• North Africa – 5%

• India – 5%

• Europe – 5%

• Asia – 5%

• To explore the future of in-store retail in an increasingly digital world

• To meet solution providers and brands shaping the next generation of physical experiences

• To discover innovations across smart retail, customer engagement, sensory marketing, and automation

• To network with retailers, mall developers, architects, and technology leaders across the Middle East

• To create beautiful, functional, and high-performing retail spaces that convert

What you’ll see on the Show Floor:

Store Fit-Out & Design – Architecture, shopfitting, modular design, lighting & ambience

Smart Store Technologies – Retail analytics, IoT, inventory automation, smart shelving, virtual try-ons

Digital Signage & Customer Engagement – LED walls, AR/VR, content solutions, self-service kiosks

Checkout Innovations – Self-checkout, POS systems, cashierless stores

Visual Merchandising & Store Experience – POP displays, sensory branding, digital showcases, store layout tools

Security & Loss Prevention – Smart surveillance, RFID, crowd monitoring, cybersecurity

And more...

12–14 May 2026

Dubai World Trade Centre, Dubai, UAE