Sassoum Niang | Chief Marketing Officer - Marketing, Product, Communications
Touch

Sassoum Niang, Chief Marketing Officer - Marketing, Product, Communications, Touch

Group Chief Marketing Officer in charge of Marketing, Product and Communications at InTouch - a pan-African payment and digital services aggregator present in 7 countries in Africa. Founder and Managing Director of Kaymu and Jumia Sénégal the first African Unicorn. Member of the AFM (Association Familiale Mulliez) strategic board. Passionate about African Entrepreneurship, innovation and disruptive business.

Appearances:



VIP Conference Day 2: 6 November @ 14:20

The how behind the what: data and analytics to customer retention

  • The value of data and analytics in retention
  • Fine tuning your messages to promote the right products
  • What does big data mean for loyalty and retention?
last published: 04/Nov/19 17:25 GMT

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