Nimish Dwivedi | Credit Card Business Center Director
F.E. Credit

Nimish Dwivedi, Credit Card Business Center Director, F.E. Credit

Nimish V. Dwivedi has over  23 years of experience in payments, unsecured lending and financial services. Nimish has worked across geographies and cultures with pre-eminent financial services companies - started with various roles in the cards business at Standard Chartered and at Citibank India. He then moved to Japan as the Marketing Director for Citifinancial Japan. From Japan he moved to run the personal loans business for Standard Chartered in Hong Kong. He then worked in the online payments and digital marketing domain as the Senior Director and Regional Marketing Head of the APAC region for PayPal based out of Singapore. In Q4 2011 Nimish moved to the Middle East to run Payments for Mashreq. Under Nimish’s leadership Mashreq  emerged as a top issuer  and acquirer that  gained market share driven by technology enabled innovation and by customer centric propositions. New products were  created and mainstreamed like the first ever mass market air-miles card in UAE- Smiles  and the leading Cash Back card – “Smart Saver“ that rewards customers for everyday spends including education and utilities without complicated tiers and difficult to understand calculations. Mashreq also launched the entire GCC region’s first EMV compliant mobile POS solution –Payport to add a whole new dimension of merchant convenience to their acquiring solutions business in 2013 .  Mashreq pioneered UAE’s first mobile wallet solution in 2014  which actually worked on any phone of any make -including feature phones. 

In 2015 Nimish moved to FE Credit in Vietnam with an aim to create one of Vietnam's biggest cards business focussed on category entrants. In a span of less than 3 years FE Credit has emerged as one of the top 3 issuers in Vietnam by creating relevant and engaging propositions. FE Credit has launched the unique and award winning Plus Card with tailored benefits for a low acceptance market like Fuel Plus, Education Plus and Everyday Rewards Plus. The Plus Card also comes with a direct selfie to card feature allowing cardholders to convert their favourite selfie from a mobile phone to their own personalised card with an emotional connect. 

FE Credit has also launched unique features like Fast Cash allowing cardholders in a low ATM density geography to access cash from their card through just one SMS and withdraw it from one of Vietnam's largest distribution networks.


Seamless Vietnam Day Two @ 09:30

Micro-finance & paving the way towards financial inclusion

last published: 02/Nov/18 10:05 GMT

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