Kimberley Purcell | Ecommerce Trading Director
Chalhoub Group

Kimberley Purcell is a dynamic and results-driven Ecommerce Trading Director with a proven track record of driving growth and innovation in the digital commerce space. With extensive experience in the retail industry, Kimberley currently holds a key leadership position at Chalhoub Group, a leading luxury retailer in the Middle East.

Throughout her career, Kimberley has demonstrated a strong strategic vision and a deep understanding of consumer behavior in the digital landscape. She excels at developing and implementing effective ecommerce strategies that drive revenue, increase market share, and enhance the overall customer experience.

Kimberley is known for her collaborative leadership style, her ability to inspire cross-functional teams, and her passion for leveraging technology to create seamless and engaging online shopping experiences. She is a forward-thinker who is constantly exploring new trends and technologies to stay ahead of the curve in the ever-evolving digital commerce industry.

As a speaker at Seamless Middle East Digital Commerce 2025, Kimberley will share her insights and expertise on the future of digital commerce, offering valuable perspectives on how businesses can adapt and thrive in an increasingly digital-first world. Attendees can expect to gain actionable strategies and innovative ideas from Kimberley's session, informed by her wealth of experience and success in the ecommerce space.