Magnus Gustafsson | International Keynote
Parking Insights Specialist

Magnus Gustafsson is a Senior Research Manager at Arrive, a leading global urban mobility platform. Drawing on an extensive career in behavioral research and commercial insights from global brands including Coca-Cola, Absolut Vodka, and top-tier marketing consultancies, Magnus drives research initiatives that advance parking and mobility intelligence. At Arrive, he bridges data-driven behavioral insights with real-world infrastructure strategies. Utilizing advanced eye-tracking technology and field research, Magnus helps municipalities and mobility operators create more efficient, sustainable, and accessible parking solutions by optimizing the most critical touchpoint: signage. As a frequent thought leader and speaker at premier international events such as Intertraffic and IPMI, Magnus equips industry leaders with practical, data-driven frameworks to tackle urban congestion, optimize multi-modal networks, and shape the future of smart cities through intuitive signage ecosystems.