Samantha Cockfield | Executive General Manager, Road Safety
Transport Accident Commission

Samantha is responsible for the development and delivery of the TAC’s road safety strategy which spans road infrastructure, vehicle safety initiatives and a range of programs designed to improve road user behaviours.

Sam started with the TAC as a graduate economist in 1990, working through the claims areas before gaining a role in the newly formed road safety team in 1992. Her first role was developing the TAC’s first accident blackspot program. Since that time Sam has led the development and delivery of numerous behavioural programs including many of the TAC’s iconic public education campaigns.

The Accident Black Spot Program was transformed by Sam into the current Safe System Road Infrastructure Program. This ten-year project dedicated to systematically improving the safety of road infrastructure across Victoria is one of the largest programs of its kind in the world.

Sam has dedicated her career to the elimination of death and serious injury on the road - advocating for road safety both regionally and internationally. She has considerable experience in strategy development and is considered an international expert; mentoring road safety practitioners and providing advice globally.

She was awarded the 2017 Australasian College of Road Safety Fellowship in 2017 and in 2020 was a member of the Academic Expert Group providing recommendations to the United Nations for global road safety collaboration to 2030.