Craig Dennington is the Senior Director of Sales (ANZ, PAC, TH) for Agilysys. He works with hotels, resorts, integrated resorts, and hospitality groups across the region to deliver modern cloud-based PMS, POS, payments, spa, activities, and guest engagement solutions. With more than two decades of hospitality technology experience, Craig helps organizations leverage data, automation, and AI to improve guest satisfaction, operational efficiency, and revenue growth.
AI is changing how hotels operate, but getting real value from it requires more than simply adopting new tools.
In this keynote, Dennington explores how hotels can put AI to work across their operations, from improving efficiency and personalising guest experiences to identifying new revenue opportunities. He discusses why AI needs to be built into a hotel's wider technology ecosystem, rather than treated as an add-on, and how connecting guest data across rooms, spa, food and beverage, and other touchpoints can give operators a more complete picture of their guests.
The session also looks at why having the right technology and data foundations matters, and how hotels can use these to make better decisions, deliver more relevant guest offers and stay competitive as AI continues to evolve.
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