Sustainability: Where Profit Meets Purpose (and Wins)

Sustainability isn’t a trend — it’s the new business model. Guests demand it, regulators expect it, and smart hotels are already using it to cut costs, boost revenue, and build brands guests trust.

This track is where leaders reveal how to turn sustainability into a commercial advantage — from energy efficiency and waste reduction to responsible design and ESG-backed growth.

If you want to stay relevant, stay profitable, and stay chosen, this is the room you need to be in.Miss it, and you’ll be playing catch-up for years.