Rochelle Vandenberghe | Head of Marketing
FWD Life Insurance Corporation | Philippines

Rochelle Vandenberghe, Head of Marketing, FWD Life Insurance Corporation

Roche leads a group of creative marketers whose mission is to change the way people feel about insurance. She spearheaded the launch of the brand in the Philippines in 2014 and has contributed to the phenomenal performance of FWD from 29th to 12th place in Total Premium Income after its first two full years of operations, making it one of the fastest growing life insurance company in the Philippines. Roche led the company in winning the country’s back-to-back Marketing Initiative of the Year accolade at the Asian Banking & Finance Insurance Asia Awards. She is at the helm of the country’s first ever community and lifestyle rewards app for today’s tech-savvy and passion-inspired consumers. Prior to joining FWD, Roche spent 18 years of strong-in country advertising experience in Southeast Asia with stints in Malaysia, Indonesia, Vietnam and the Philippines.


LEAD 2017 - Day One @ 10:55

Chair's Opening Remarks

LEAD 2017 - Day One @ 14:40

Going the coalition route: Just how profitable is this for airlines?

  • What are the key advantages of developing a coalition programme over an FFP (and vice versa)?
  • What would draw consumers to a coalition programme as opposed to an FFP?
  • Is there enough room on the market for more FFPs?
  • Would consumer brands outside of the travel industry do better partnering with airlines, or joining coalition programmes?

LEAD 2017 - Day Two @ 15:00

Linking social media with your loyalty programme: How does it work?

  • Other than urging customers to shill for you on social media, how can you get them to share their membership to your programme?
  • Which social channels best lend themselves to loyalty programmes?
  • How can brands best utilize social networking sites to improve loyalty?

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