PRE-CONFERENCE WORKSHOP - 30 OCTOBER 2017

DIGITAL MARKETING IN ASIA

 

LEAD 2017 - Pre-Conference Workshop

Opening Address

Peter Haarmark
09:00

Country Clinic 1: Indonesia

  • Meet Indonesia: A primer on the country, its culture and its people
  • Landscape, channels, and user behavior: A walkthrough of the key digital and mobile channels that Indonesians use, and how brands can engage with consumers on them
  • Digital playbook 101: What content works on digital platforms
  • Media buying in Indonesia: Where to advertise, how to buy ads, and how much they cost
  • Engaging offline: How print media, OOH and Television should be used in Indonesia
  • Cases of success: An overview of some of the best marketing in Indonesia
Peter Haarmark, Chief Executive Officer, Ydigital Asia
Edgar Salmeron
10:00

Country Clinic 2: Thailand

Edgar Salmeron, Director, Co-Founder, Neat Interactive (Shanghai)
11:00

Refreshment Break

Ophenia Liang
11:30

Country Clinic 3: China

  • Overview of the current digital media landscape in China
  • What is WeChat, and, more importantly, how can brands use WeChat to engage with customers?
  • Is Weibo still relevant when it comes to brands’ Chinese social media strategy?
  • Search engines in China and how to manage search campaigns
  • Who KOLs are, why are they are important, and how to plan them in your marketing strategy
Ophenia Liang, Co-Founder and Director, Digital Crew
12:30

Lunch

Janette Toral
13:30

Country Clinic 4: The Philippines

  • eCommerce & digital marketing statistics in the Philippines
  • Digital trends on top sub-industries in the Philippines eCommerce Intensity Index
  • Popular eCommerce & digital engagement platforms in the Philippines and top brand users
  • Connecting to the Filipino market – the most brand-engaged digital users in Asia-Pacific
Janette Toral, Founder, DigitalFilipino
Oliver Woods
14:30

Country Clinic 5: Vietnam

  • Understanding Vietnamese Consumer Culture: A brief overview of Vietnamese history & culture, and key emerging trends around business & technology
  • Emerging Platforms: Understanding critical Vietnam-only platforms (Foody, Zalo, etc.) and global brands that have done well using them (7UP, Coca-Cola)
  • A (genuinely) mobile-first nation: An overview of the mobile revolution that Vietnam is currently experiencing, and how brands are capitalising upon it (California Fitness)
  • Winning Hearts & Minds in Digital: Blending Vietnamese culture with modern content marketing (Quan Ut Ut/Bia Craft)
  • Offline to Online: Understanding how you can use integrated marketing to drive success in Vietnam (Grab)
Oliver Woods, Director of Digital & Social Strategy, Red2digital
15:30

Refreshment break

Sanchit Mendiratta
16:00

Country Clinic 6: Malaysia

  • Meet Malaysia: The country, people, platforms and the influence of Singapore on business & technology
  • Landscape: Key digital and mobile channels that Malaysians use, and how brands can engage with consumers on the same
  • Digital Platforms: The digital platforms that work in Malaysia
  • Government Initiatives: Success of digital inclusivity efforts - the eRezeki and eUsahawan initiatives
  • Success Stories: An overview of some of the best marketing campaigns in Malaysia (P&G Malaysia and LINE)
Sanchit Mendiratta, Partner, Happy Marketer

End of Workshop

last published: 03/Nov/17 13:25 GMT
 

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