Mark is a highly experienced and personable loyalty professional with over 12 years of substantial experience in creating new revenue streams for Airlines, Hotels and Telecommunications sectors through data science and strategic innovation. He is a change-agile strategist with significant expertise in execution, operational and business developmental expertise for driving multi-million dollar revenue generation, performance, and profitability. He is specialized in utilizing big data, structured networks and data analysis, and has built his own big data loyalty business which has generated millions, driven customer behaviour in a social context, and revolutionised the way loyalty marketing works within the telco, airline and hospitality sectors.