Neeta is a Group Product Manager at eBay, where she leads the Authentication product for the global marketplace. With over 15 years of experience at industry leaders like eBay, Goldman Sachs, Yahoo, and PayPal, Neeta has consistently delivered secure, intuitive authentication experiences at scale. At eBay, she is leading efforts to modernize sign-in, account recovery, and trust workflows—advancing password less authentication while reducing friction and safeguarding buyers and sellers. At Yahoo, she led the consumer rollout of passkeys, driving adoption across millions of users. Neeta is passionate about building secure, seamless access that strengthens user trust and safety.