Maxine Most | Principal
Acuity Market Intelligence

Maxine Most, Principal, Acuity Market Intelligence

Strategic innovator, market visionary, and forecasting guru Maxine Most is the founding Principal of Acuity Market Intelligence, a strategic research and analysis consultancy recognized as the definitive authority on global biometrics market development. Throughout her 35-year career, Maxine has evangelized emerging technology on five continents.  Since 2001, she has applied her unique ability to bring clarity to the unpredictable and volatile world of emerging technology to the rapidly evolving biometric and digital identity marketplace.  Maxine has earned a stellar reputation for innovative thought leadership by consistently providing unique, unvarnished, and reliable market insight while accurately anticipating biometric and digital identity market trends. Under her leadership, Acuity has provided strategic guidance to Global 1000s, established technology market leaders, start-ups, and a range of organizations in between. In January 2024, Maxine launched The Prism Project (, a new paradigm for understanding and assessing the emerging digital identity ecosystem. The Prism Project published The Biometric Digital Identity Prism Report in late 2023. This inaugural report is the flagship publication for a series of vertically focused reports that bridge the gap between key global market trends and drivers and the application of biometric-centric digital identity.  Previously, Maxinet managed the Computer Aided Molecular Design Market for Silicon Graphics Computer Systems, directed Pacific Rim operations for a pioneering hospitality-based interactive services company, and founded and operated a Silicon Valley-based retail company. She designed, developed, and delivered sales and technical training courses worldwide and began her career as a software engineer specializing in 3D graphics applications. Maxine is also the author of numerous research reports, including “The Global Automated Border Control Industry Report: Airport eGates & Kiosks,” “The Global Biometrics and Mobility Report: The Convergence of Commerce and Privacy,” “The Global National eID Industry Report,” “The Global ePassport and eVisa Industry Report,” and  “The Future of Biometrics,” as well as a contributor to several books including “Digital Identity Management” edited by digital identity thought leader David G. Birch. Maxine regularly offers insight and analysis in on and off-line publications, is quoted often in industry, business, and consumer press, and regularly presents on the evolution and development of the biometrics and digital identity markets at industry events. She is a graduate of the University of California, San Diego, with a multi-disciplinary degree in Mathematics and Computer Science and minors in Visual Arts and Economics.

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