Geoff Collins CEng FCIHT MIET Geoff is the General Manager for Acusensus UK, responsible for bringing the award winning ‘Heads-Up’ distracted driving solution to the UK. The AI based camera system has already been trialed in 19 UK police regions on more than 150 occasions, identifying drivers who are distracted by their mobile phone or are not wearing a seatbelt. He also acts as Chair of ITS UK’s Enforcement Forum. With over two decades of enforcement system experience, he has been involved in the design, implementation and monitoring of over 500 such projects, giving an unrivalled understanding of the factors behind the successful operation of a large-scale enforcement project, including a number of award winning schemes. Geoff is a Chartered Engineer, a member of the IET and a fellow of CIHT. geoff@acusensus.com www.acusensus.co.uk
Finding the right approach to behaviour change in transport is no easy feat. This session explores where gentle encouragement works best, when firmer enforcement is needed, and how to strike the ideal balance for real impact.