Highways UK brings together at scale those responsible for the UK's roads infrastructure. With senior-level involvement of clients, Tier 1s and their supply chains, Highways UK attracts all the key influencers, thought-leaders and decision makers.
While going virtual in 2020 was unavoidable, we are fully embracing the opportunities the new format creates. We are delighted to confirm the continuing strong involvement of key sector clients, especially Highways England, Sub National Transport Bodies and many Local Authorities.
And because it’s all from the comfort of your home and easier to take part, we are highly likely to surpass last year’s record attendance of 6000. We’re also keeping the platform open for two weeks after the event when everything will be available on-demand.
And if you thought a virtual event is merely an attempt to replicate on-line what would have happened at the physical event, then think again. Content-wise we’ll have the brilliant speakers you have come to expect, but the format will be more conversational and more insightful. And from a networking point of view the opportunity to create new connections and generate leads is greater than at physical events.
We want you to know that Highways England is supporting the event with the same enthusiasm and verve as in previous years. We will be “there” in force and are working closely with the organisers so that we can embrace the opportunities the on-line Highways UK brings.
We have already learnt a lot about communicating information, establishing dialogue and maintaining relationships using virtual technologies, while the opportunity for face to face contact remains so limited. And we are delighted that the reformatted Highways UK will be supporting both our popular one to one meetings and the dedicated Highways England content channel which will set out our latest delivery and investment plans and share the innovations coming through our brilliant supply chain collaborations.
We, along with Highways UK, are working flat out on transitioning the event to the virtual environment. Full details will be revealed shortly but do add 2-6 November to your diary.
Highways UK is a unique opportunity. Showcase your products and services to an audience of 6,000 attendees across the entire roads infrastructure supply chain. Over 80% of the 200 exhibitors from 2019 have already renewed their stand for the 2020 event, but we have more space and there is room for you to join them.
Highways UK attracts key influencers and decision makers involved in the UK’s roads infrastructure. With continuing strong involvement of key sector clients, especially Highways England, Sub National Transport Bodies and many Local Authorities – and because it’s easier to take part – we expect to surpass last year’s record attendance of 6000.
Our digital event platform is built around engagement, interaction and content. It captures and uses data in a way the physical event can’t compete with. You’re just a message away from valuable leads that will keep delivering long after Highways UK ends.
Highways UK facilitates content that inspires and empowers. With hundreds of ground-breaking sessions across three major clusters, plus our two innovation competitions, Highways UK is widely acknowledged as the most comprehensive and important event dedicated to the future of Britain’s roads. And it’s all for free.
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