Michael Braybrook is Managing Director of Zaptec UK, spearheading the growth of one of Europe’s most advanced EV charging brands in one of the world’s most competitive markets. With over 20 years’ experience in business development, marketing communications, and leadership, he is focused on making Zaptec the go‑to partner for the UK’s rapidly evolving EV infrastructure.
Before joining Zaptec, Michael drove commercial growth and built high‑performing teams as VP of Sales at Hypervolt and Commercial Director at Cobalt. Today, he leads Zaptec UK’s push into next‑generation technologies such as vehicle‑to‑grid (V2G), enabling smarter, more flexible energy systems. He champions Zaptec’s solutions for homes and commercial sites, alongside mid‑metering‑ready solutions that enable fleets and operators to deploy fair, transparent billing at scale. Passionate about culture, customer experience, and sustainable innovation, Michael is committed to accelerating the UK’s transition to clean, electric mobility.