Roman van Alten is a Dutch national with an extensive background in airline retailing and distribution. He began his career with US Airways before moving to American Airlines, where he further developed his expertise in commercial and distribution strategies. Following his time with AA, Roman played a key role at the Lufthansa Group, where he was instrumental in advancing modern airline retailing and distribution initiatives. Over the course of his career, Roman has built a strong reputation for bridging commercial strategy, technology, and industry transformation.