Pete Pohlschmidt | Freelance Executive/Founder
E-commerce & Digital Innovation

Pete is a Founder, Consultant and Partner at easyGDS (www.easygds.com). Peteis bringing decades of senior executive expertise to the travel e-commerce and aviation sector. Widely recognized as a pioneer in the travel e-commerce space, Pete has witnessed and shaped the digital evolution of the aviation and travel industry from its early days to the present. With a career defined by deep institutional knowledge in large corporates, startups and airlines, he currently advises companies on navigating the complexities of modern travel distribution, leveraging AI while also being a partner at eastyGDS. At WAF Asia 2026, Pete brings an authoritative perspective on the convergence of legacy aviation systems and next-generation commerce.