Cassandra Scott is the founder of Cass Scott Business Services, a consulting and training business supporting bookkeepers and BAS agents across Australia to build stronger, more sustainable practices. With over 20 years’ experience in the bookkeeping industry, Cassandra has built, scaled, and restructured her own practice and now works with firm owners who want to move beyond survival mode and into strategic growth. Her focus is on pricing, workflow, governance, succession planning, and preparing practices for long-term value — not just short-term income. Cassandra is known for her practical, commercially grounded approach. She doesn’t deal in theory. She works with real numbers, real capacity constraints, and real-world industry pressures. Her work helps bookkeeping business owners understand what their firm is truly worth, how to increase its value, and how to prepare for exit — whether that’s in two years or ten. At the ABE Conference, Cassandra will be sharing insights on what actually drives value when selling a bookkeeping business, the common mistakes that reduce sale price, and the practical steps owners can take now to position their firm for a profitable and well-structured exit.