Marcus Fromm | Managing Director
Accenture

Marcus Fromm, Managing Director, Accenture

Marcus Fromm is a managing director at Accenture and is based in Switzerland. His focus areas include mobility, logistics and aviation – including the development of strategic solutions underpinned by supportive technologies that enhance business performance. He has over 20 years’ experience and has published a number of articles in business and industry publications. Marcus is also a volunteer as part of the advisory group for advanced trade technologies for the United Nations Economic Commission in Europe. Before joining Accenture, he pursued a career as an aerospace engineer and worked for the NASA Mars Surveyor program in the United States.

Appearances:



Day 1 @ 10:10

How will public transport operators transition from operators to experience providers post-COVID?

Even pre-COVID, an elevated customer experience was never a sweet spot for public transport agencies and operators. Regaining customers and their confidence post-pandemic will require the user experience to be redefined. The ‘one-size-fits-all’ approach no longer works. Public transport players will need to radically change their business and operating models to meet the changing mobility needs of riders.This keynote will highlight findings from Accenture’s recent research on megacity public transport users and what is required to redefine the end-to-end customer experience.
Session led by: accenture
Session led by: accenture

Day 1 @ 12:30

Competing harder for fewer travellers, how can public transport operators attract the returning travellers to public transport?

  • How are operators truly embedding a customer first mindset across the whole business?
  • What services are proving most important to travellers in the “new normal”
  • Creating loyal customers with fantastic experiences: how have our panel worked to optimise services within the confines of restricted budgets?
Session led by: accenture
last published: 20/Sep/21 17:25 GMT

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