Jochen Lehner was born and raised in Austria and is a seasoned marketing professional with over two decades of experience in customer engagement, online marketing, and campaign management. Having cultivated enduring customer relationships throughout his career, notably as Marketing Manager at PAYBACK, he showcased his proficiency in marketing strategy and CRM. As the current Head of Marketing at Loyalty Partner Solutions Jochen offers insights into a topic which is as old as loyalty: Transforming customer into loyalty program member. In an upcoming presentation, the anticipation builds as Jochen prepares to share his thoughts on intertwining marketing strategies with learnings for the travel and railways industry.