Jenny is responsible for SJ's digital sales & self-service channels. Jenny also has responsibility for SJ's digital roadmap as well as the booking, ticketing and payment solutions from a business perspective. Jenny has previously helped establish SJ's presence on social media and during the last five years successfully launched several new digital services for: traffic information, seating, customer service and payments etc. to their customers. Jenny has a true customer-centric approach to development of new and improved services in all digital touch points during the whole customer journey and has over 20 years of experience of working with the development of digital services as both a client and a consultant.