Kelly Rula | Director, Urban Freight Lab
University of Washington

As the Director of the Urban Freight Lab at the University of Washington, Kelly leads innovative funding strategies and new partnerships and contributes a policy lens to current and future research projects. Before joining the Lab, Kelly managed the New Mobility team at the Seattle Department of Transportation. Her team oversaw shared mobility programs, led policy and strategic direction for new mobility services like scooters, autonomous vehicles and urban freight, and advised on data and technology innovations to help prepare for the future of transportation in Seattle. Kelly previously worked at Amazon Prime Now, the ultra-fast 1- and 2- hour delivery service, leading U.S. expansion and delivery optimization product efforts. Before that, Kelly was an environmental consultant, advising public and private sector clients on waste and energy efficiency analysis and behavior change programs.