Karolina Smith | CEO
Best and Basic

Karolina Smith is a dynamic leader and business transformation expert hailing from the Netherlands, currently serving as the CEO of Best & Basic. With a robust background managing complex global integrations for Fortune 500 companies, including high-impact SAP implementations, she has established herself as a powerhouse in the field. Karolina has partnered with renowned brands such as SC Johnson, Guthy-Renker, Lashify, and Cart.com, leveraging her deep expertise in change management, agile leadership, and strategic operations to unlock growth and facilitate critical transitions. She excels in listening to the challenges clients face and is committed to providing sustainable and cost-effective solutions that drive lasting impact. A graduate of the University of Applied Sciences, she is fluent in English, Polish, Dutch, and German. Known for her visionary outlook and results-driven approach, Karolina combines European precision with an entrepreneurial spirit, passionately building scalable, high-performance operations and transforming complexity into clarity for some of the world’s most innovative organizations.