Antonio Colicchio | Founder
The Returns Guy LLC

Antonio Colicchio is the founder of The Returns Guy™, a consultancy dedicated to helping retailers transform product returns from a costly operational problem into a strategic advantage. With more than 25 years of retail leadership experience at companies including Abercrombie & Fitch, Victoria’s Secret, and DSW, Antonio was the first executive to lead a VP-level Returns, Fraud & Abuse function at a global retailer. He is the creator of the Reduce. Profit. Delight. framework, which helps retailers reduce return rates, recover revenue from unavoidable returns, and design customer experiences that build loyalty. His work connects returns strategy to profitability, customer retention, and operational excellence