Working with business, the media and parliamentarians, David is a passionate advocate for investing in service. Drawing on The Institute of Customer Service’s research and leveraging the strength of its member network, he evidences the vital role customer experience plays in enhancing business performance and its impact on the UK economy. Over his 25 years in communications and marketing leadership, David’s multi-sector career includes co-founding a marketing agency (later acquired by Havas) and developing the marcomms function for a group of leadership consulting and talent businesses.