Mike Arnot | Principal
Juliett Alpha

World Aviation Festival Day 2 @ 12:20

Fireside Chat: Making noise, Making headlines: Inside Ryanair’s marketing playbook

World Aviation Festival Day 2 @ 12:50

CMO Panel: What does it take to build an agile, resilient airline brand today?

·       How are we leveraging data and AI to deliver personalised marketing campaigns, increase direct engagement, and strengthen brand positioning?

·       Exploring collaboration between marketing and revenue management to align brand strategy, visibility, and customer value

·       Capturing market signals: how can social trends and digital insights proactively shape airline strategies and customer connections?

·       Loyalty redefined – moving past transactions to meaningful brand relationships. What genuinely sustains customer loyalty today?

World Aviation Festival Day 2 @ 15:00

Panel: The new travel customer: Rethinking marketing for a self-directed, digital-first world powered by AI copilots

·       With travellers turning to AI copilots as personal travel planners, how can airlines and airports remain visible and relevant early in the decision journey?

·       Answering the challenge of making complexity (pricing, bag policies, disruption updates) feel simple and intuitive across both digital and physical touchpoints?

·       How do you create cohesive messaging across multiple brands, markets and stakeholders to create a unified voice and reduce passenger stress?

·       Shifting away from vanity metrics (clicks, likes) to business impact – what does comms success look like in 2025? 

Sidharth Grover, Director, Star Alliance

Deirdre Macklin, Director of Brand Marketing & International Communications, Ryanair

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Deirdre Macklin / Panel: The new travel customer: Rethinking marketing for a self-directed, digital-first world powered by AI copilots

Deirdre Macklin, Director of Brand Marketing & International Communications,
Ryanair

Deirdre is the Director of Brand Marketing & International Communications at Ryanair, Europe's largest airline. She leads a talented team across Brand and Social, Customer Comms, PR and Insights, and has had responsibility for growing Ryanair’s customer satisfaction (CSAT) and brand...

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Cynthia Otoro, Digital Marketing Manager, Jambojet

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Cynthia Otoro / Panel: The new travel customer: Rethinking marketing for a self-directed, digital-first world powered by AI copilots

Cynthia Otoro, Digital Marketing Manager,
Jambojet

Cynthia Otoro is a seasoned executive with over 10 years of experience driving revenue, brand growth, marketing strategy, and digital transformation. A graduate of Communications and Marketing from Daystar University, she combines strategic marketing expertise and a customer-centric approach to...

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Moderator: Mike Arnot, Principal, Juliett Alpha