João Frias | Head of Payments Strategy & Fraud Prevention
TAP Air Portugal

João Frias is the Head of Payment Strategy and Fraud at TAP Air Portugal, bringing over 18 years of expertise in the aviation industry.
He specializes in optimizing payment ecosystems, enhancing customer experience, and implementing robust fraud prevention measures across global markets.
 
João has played a pivotal role in shaping payment strategies and security standards, having led prominent international groups such as the IATA Baggage Fraud Group, the ALTA Latin America & Caribbean Fraud Prevention Group, and the IATA Cards Fraud Prevention Standards Group.
 
João is a strong advocate for innovation in digital payments, driving initiatives that integrate emerging technologies, streamline transaction processes, and ensure compliance with regulatory requirements