Daniel Friedli | CEO
Travel in Motion AG

Daniel Friedli, CEO, Travel in Motion AG

Daniel Friedli is a founder and the CEO of Travel in Motion AG. He is a solution driven travel industry consultant with extensive knowledge of the airline and air travel domain. Daniel works with airlines and other entities in the travel value chain, as well as the technology vendors serving them. He focuses on airline digital transformation strategies for the commercial and distribution areas, retailing and customer experience, IATA’s NDC and Offer and Order transformation, procurement and contracting and RFPs of commercial systems as well as Passenger Services related business processes. Through workshops and close interaction with the customer, Daniel and Travel in Motion analyse the challenges at hand and create business strategies and translate those into viable business solutions.

Appearances:



World Aviation Festival Day 1 @ 15:00

Travel in Motion & Oystin Advisory Workshop: Travel Distribution and Retailing Masterclass

World Aviation Festival Day 2 @ 12:10

Fireside Chat: Revenue and distribution revolution – Harnessing technology for airline innovation

World Aviation Festival Day 2 @ 12:40

Panel: The transformation to holistic retailing – What are the key drivers and how can we harness them?

·       Exploring the challenges in NDC adoption, including standardisation, OTA integration, and industry collaboration

·       Exploring the Offers & Orders roadmap ahead

·       How can airlines collaborate with tech partners to accelerate modernisation?

·       What’s holding back the transition from legacy systems to agile, real-time retailing?

·       Strategies for moving beyond outdated, fragmented distribution systems

·       Managing macroeconomic risks while balancing revenue expansion

World Aviation Festival Day 2 @ 14:30

Fireside chat: New products, new technologies - how are merchandising mechanisms changing with the times?

World Aviation Festival Day 2 @ 15:15

Panel: Maximizing Revenue, Elevating CX, and Meeting New Customer Expectations – The new frontier of airline ancillaries & e-commerce

·       How can airlines mobilise the shift toward “affordable luxury” and create intuitive purchase journeys in digital and in-flight environments?

·       How can airlines utilise the growing popularity of premium products and bundling strategies?

·       Understanding just how much value airline apps bring when integrated into a broader commerce ecosystem

·       Retailing in the indirect channels - how do we cooperate with 3rd party stakeholders more efficiently?

World Aviation Festival Day 3 @ 12:00

Panel: The OTA/Metasearch Debate – How will AI agents reshape distribution?

·       Will AI empower airlines or reinforce OTAs’ dominance?

·       What impact will AI have on direct airline sales and how airlines can compete with OTAs leveraging AI?

·       Understanding how the role of advertising will change in the next era of travel booking.

·       How can airlines harness new technology to seamlessly sell products across brands and retain passenger loyalty alongside OTAs?

last published: 20/Aug/25 09:55 GMT

back to speakers