Conference Agenda

 

Sydney, 18 - 19 May 2022

Schedule

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May 1809:50
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Opening Remarks

Keynotes
Laura Binns, General Manager, Terrapinn
May 1810:00
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KEYNOTE PANEL: Reassessing strategies for the next generation of eCommerce experience

Keynotes
  • User Experience can encompass a lot - getting customers to discover your website, design of the website, performance, seamless buying journey, frictionless payment – What metrics should you measure in evaluating customer experience?
  • Your search engine rankings are now partly determined by your Google Core Web Vitals score. What is your perspective on CWV, have you made changes to improve your CWV scores, and if you had access to realtime data about your CWV scores, how could that help your business?
  • How do you target the right customer in the right channel with the right advertising, search engine optimization and other marketing, and then retain them?
  • What initiatives are you taking to make it frictionless, experiential and available to everyone everywhere?
  • Websites are more personalized and dynamic than ever. The old days of static websites are behind us. How are you dealing with dynamic content (inventory levels, pricing specials, colors, recommending additional items, delivering personalized experiences, etc.)?
  • What challenges do you face building an eCommerce platform? If the team that builds your website / application could release twice as fast, what do you think you would do with that extra time?
  • How is technology such as A-B testing helping you optimize your brand in the market?
  • How do you envision the future of e-commerce?
Moderator: Charlie Russell, Senior Product Marketing Manager, Limelight Networks
Mark Baartse, Chief Marketing Officer Advisor, MarkBaartse.com consulting
Rajesh Thadani, Executive Director - AP E-Commerce, Lenovo
Rebecca Smith, Group Chief Marketing & Digital Officer, Frank Green
May 1811:00
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Creating a seamless path to purchase for your customers

Keynotes
May 1811:30
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PANEL: Driving the innovations in payment – Towards a more reliable, accessible, and secure payment system

Payments Innovation
  • What are the current trends of payment in Australia? And what are the new technologies being introduced to the market?
  • What are the challenges faced for the different method of payment? Any real life example?
  • How does technology play a role in ensuring reliable, accessible, and secure payment system?
  • Blockchain, cryptocurrency, NFT, and all the buzzword: How practical are they for payment in Australia and the region?
May 1811:30
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PANEL: Crafting a customer-centric marketing strategy in Ecommerce

E-commerce Marketing
  • What are the shifting trends in eCommerce digital marketing in 2022 and why being customer-centric is crucial?
  • How could the legacy marketing infrastructure be transformed to meet the new expectation of customers?
May 1812:30
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Digital Payment between innovation and regulation: focus on Tokenization

Payments Innovation
May 1813:00
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May 1813:00
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PANEL: Building loyalty online

E-commerce Marketing
  • Understanding the role of the customer lifecycle in building long term loyalty for brands
  • How brands can better focus on customer acquisition (draw in new customers) and also customer retention (retain existing customers)
  • How both of these journey points play a critical role in building long term customer loyalty
May 1814:00
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Maneuvering marketing in cookie-less world

E-commerce Marketing
  • Collecting marketing insights within brand’s private, owned, and dedicated environment
  • Examining how to build an identity solution by enabling accountability and transparency
  • Measuring efficiency of campaign spend across all channels without any single third-party intermediary
  • Maximising existing investments in adtech assets
May 1815:00
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PANEL: POS driving the future of merchants

Payments Innovation
  • What is the changing landscape of POS and what are the drivers of the changes?
  • How would the trends shape the future of retail?
May 1815:00
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Let’s Get Phygital! How Transactional Video is Driving a Commerce Revolution

E-commerce Marketing
May 1815:30
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8 User Experiences - A Framework for Successful Conversion Rate Optimizing

E-commerce Marketing
The options for optimizations along the entire user journey are unlimited and many companies stumble into the field of experimentation without a plan or a reasonable roadmap for an effective CRO program. In this workshop, Chetan will offer a hands-on framework and break down the entire customer journey into 8 fundamental experiences that altogether convert a visitor into a client: the arrival experience (the first 10 seconds on your site), the search experience, the navigation experience, the information experience, the decision experience, the checkout experience, the payment experience, and the support experience.
May 1816:00
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KEYNOTE PANEL: Buy Now Pay Later: The future of online retail in Australia?

Keynotes
  • The growing trend of BNPL in Australia – who are the biggest players and what are consumers’ reception
  • Opportunities that BNPL has provided to your business when comparing to other payment types such as debit/credit cards or/and cash
  • Issues or challenges with having BNPL as part of your offerings and are there steps taken to address the
Armaan Brar, Payments Partnership, APAC, Uber
Mario Zheng, Head of eCommerce ANZ, DJI

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May 1910:00
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KEYNOTE PANEL: E-Commerce 2025: Creating competitive advantage in a post pandemic world

Keynotes
  • What does the future of eCommerce look like and what are the trends emerging post the pandemic?
  • Howcan eCommerce businesses prepare for the future and adapt to meet changing customer expectations and shopping behaviours?
  • How can payments be used to create a competitive edge in retail and eCommerce?
May 1911:00
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Reducing cart abandonment

E-commerce Strategy
  • How to identify the main reasons for cart abandonment
  • Tips and tricks to reducing cart abandonment
  • Methods, tools and channels for getting them back into the cart and checking out
May 1911:30
Conference pass

PANEL: New players, new opportunities: The new playground of the banking disruptors

Banking
  • Trends in banking in the past year, what are the future trends, and what are the latest innovative technologies
  • Digitalisation of legacy banks and staying relevant in the age of neo banks
  • Security and governance of banking industry in 2022
Moderator: Edward Butler, Founder & Director, DeftContent
Jacob Parker, Director & Founder, Fiskil
May 1911:30
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PANEL: Getting your e-commerce logistics right

E-commerce Strategy
  • What is the “right” fulfillment and logistics strategy for your business?
  • Approaches to evaluate your logistics capabilities and needs.
  • The ‘Planning Lifecycle' of logistics.
  • Managing potential risks related to supply chain challenges.
May 1912:30
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Australia’s open banking potential

Banking
May 1912:30
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Optimising checkout experiences to drive revenue and customer loyalty

E-commerce Strategy
Naomi Lang, Account Executive, Stripe
May 1913:00
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The Future of Chat Commerce and Self-serve Support is Now

Banking
  • The evolution of consumer purchase behaviors
  • How AI is enhancing product discovery on chat
  • How payments within chat create end-to-end shopping experiences
  • Adoption of self-serve commerce and support with intelligent bots
May 1913:00
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PANEL: Retailing in a digital-forward world: Deploying omnichannel strategies to maximise your reach

E-commerce Strategy
Moderator: Rob Kaldor, eCommerce, Omni-Channel Retail Strategist and Consultant, eTales - Strategy and Podcasts
Lipakshi Das, Head of Online, Sheridan-Hanes Brands Australasia
May 1914:00
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May 1914:00
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PANEL: Building a sustainability-focused DTC e-commerce brand

E-commerce Strategy
Moderator: Kosta Metaxiotis, Director of Strategy and Consulting (Founder), Consult Lab
Vandana Chaudhry, Co-founder and Chief Executive Officer, Andisor
May 1915:00
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Metaverse and Money

Banking
Michael John Banina, Growth Manager, Bitshares Labs Inc.
May 1915:30
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KEYNOTE PANEL: Delighting your customer: Crafting a great customer experience

Keynotes
  • Trends in CX in the past year and what are the future trends
  • Knowing your customers in 2022, who they are and what they expect
  • What are the latest innovative technologies to improve CX
May 1916:30
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Closing Remarks

Keynotes
Laura Binns, General Manager, Terrapinn
last published: 19/May/22 01:05 GMT

 

 

To speak at Seamless Australia 2022, contact Zoe Gungor on zoe.gungor@terrapinn.com

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SPONSORSHIP & EXHIBITION OPPORTUNITIES

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GENERAL ENQUIRIES

Paul Clark

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SPEAKING OPPORTUNITIES

Laura Binns

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