Sam has over 18 years of experience in the financial services industry with several leading organizations including UOB, GE Capital and Krungsri Consumer, in the area of product management and innovation.Currently, Sam is the Managing Director of Krungsri Finnovate Co., Ltd., a subsidiary of Krungsri to fully lead on Fintech/ Startup in Thailand and the region, with the key focus in 3 areas -- accelerator & academic collaboration, startup project management, and corporate venture capital for Krungsri Group under MUFG with a focus on technological innovation investment in Thailand and ASEAN. He is also one of the board members of Thai Fintech Association.