Loek Berendsen | Global Platform Strategy Leader
IKEA

Loek Berendsen, Global Platform Strategy Leader, IKEA

Loek is a Global Omnichannel and Platform Strategist, also known as Mr. Omnichannel, with 10+ years’ entrepreneurial FMCG experience building and nurturing C level relationships, driving partnerships and evaluate performance of retail & eCommerce & Customer Experience programs globally including but not limited to Logistics, Change Management, Business Operations and Brand Development. Always striving for excellence together with the teams. Omnichannel, Unified Commerce and Customer Experience are his passions; he improved customer journeys in million-dollar companies with new processes, software, and customer journeys. Simplified, Transformed and Implemented Customer Experience and Employee Experience programs in 40+ Retail, eCommerce and User Experience initiatives, investments, and programs.

Appearances:



Seamless Asia 2022 - Day 1 @ 14:30

PANEL: Taking a multi-channel approach to building loyalty

  • Understanding the role of the customer lifecycle in building long term loyalty for brands
  • How brands can better focus on customer acquisition and also customer retention through different channels
  • How both of these journey points play a critical role in building long term customer loyalty

Seamless Asia 2022 - Day 1 @ 16:30

360 Approach Towards Omnichannel

last published: 23/Jun/22 07:55 GMT

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