Being a seasoned marketer that has been to both the client's and agency's side of the business, David comes with extensive regional marketing experience. He has launched award-winning marketing campaigns, built powerful marketing teams and even live by the philosophy of "if it's easy, we don't do it". He is currently the SVP of Marketing at HappyFresh, Asia's leading online grocery provider overseeing marketing disciplines such as brand marketing and creative, performance marketing, organic marketing, users acquisition and campaign planning/execution. Notable brands that he has worked on include Samsung, Singtel, Heineken, Scoot Airline, UBS, MSIG Insurance and many more.