David Lim | Senior Vice President, Marketing
HappyFresh

Being a seasoned marketer that has been to both the client's and agency's side of the business, David comes with extensive regional marketing experience. He has launched award-winning marketing campaigns, built powerful marketing teams and even live by the philosophy of "if it's easy, we don't do it". He is currently the SVP of Marketing at HappyFresh, Asia's leading online grocery provider overseeing marketing disciplines such as brand marketing and creative, performance marketing, organic marketing, users acquisition and campaign planning/execution. Notable brands that he has worked on include Samsung, Singtel, Heineken, Scoot Airline, UBS, MSIG Insurance and many more.

Appearances:

Seamless Asia 2022 - Day 1 @ 11:00

PANEL: Fine-tuning your digital marketing strategy: Reaching and retaining your customers where they are

By attending this session, you will learn:

How has customer shopping behaviour transformed in the past two years? What are customers prioritizing at the top?
How could integrating personalized offers helps reach a new level of customer acquisition and retention?
How could we create value at every touchpoint to build strong engagement and strong business?

Moderator: Marc-Antoine Hager, VP Sales, SEA, CleverTap

David Lim, Senior Vice President, Marketing, HappyFresh

Cecilia Chan, Head of Marketing, Hong Kong, Carousell Group