Cecilia Chan | Head of Marketing, Hong Kong
Carousell Group

Cecilia Chan, Head of Marketing, Hong Kong, Carousell Group

As the marketing lead, Cecilia is responsible for the platform user growth and overall marketing strategies for Carousell Hong Kong. Before joining Carousell, Cecilia has been instrumental in elevating the brand for different global and local, traditional or start-up companies, including Lenovo in the Asia Pacific Region and Hong Kong, PCCW, and co-working space operator theDesk. She also takes a keen interest in growing the marketing industry and participating in industry events and conferences. She was the core team that started and formed Interactive Advertising Bureau Hong Kong (IAB HK), an industry association aims to grow the Hong Kong digital marketing industry.  With her solid contribution to companies and marketing and PR industry, Cecilia also won several industry and Lenovo internal awards. Cecilia holds a master degree in Business Administration (MBA) from Hong Kong University of Science and Technology. Carousell is the leading classifieds group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Carousell is backed by leading investors, including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.

Appearances:



Seamless Asia 2022 - Day 1 @ 11:00

PANEL: Fine-tuning your digital marketing strategy: Reaching and retaining your customers where they are

By attending this session, you will learn:
  • How has customer shopping behaviour transformed in the past two years? What are customers prioritizing at the top?
  • How could integrating personalized offers helps reach a new level of customer acquisition and retention?
  • How could we create value at every touchpoint to build strong engagement and strong business?
last published: 23/Jun/22 07:55 GMT

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