Aldric Chau | Head of eCommerce
Cathay Pacific Airways Limited

Aldric Chau, Head of eCommerce, Cathay Pacific Airways Limited

Aldric Chau is the Head of Retail, e-Commerce and Travel Partnership of Asia Miles. Overseeing revenue generation from our e-commerce platform, Aldric is responsible for driving retail and brand partnership strategy to curate a customer-centric portfolio of products and experiences that allow customers to shop easily with us with Miles and cash. Aldric joined Cathay Pacific Airways in 2008, where he developed his expertise in service delivery and e-commerce. During his time with the airline, he gained extensive experience in commercial and operational functions, and had been a Country Manager for Sri Lanka and the Maldives. Prior to joining Asia Miles, Aldric was the Head of Retail and e-Commerce at Cathay Pacific Airways managing the airline’s direct sales channel and ancillary revenue strategy.  Aldric graduated from The Hong Kong University of Science and Technology Business School with a Consulting & Strategy MBA. In addition to spending time with his family and toddler, Aldric loves to hike and travel. He is also a dragon boater and guitar player. Aldric has been an Asia Miles member since 2008.  


Seamless Asia 2022 - Day 2 @ 12:00

PANEL: Winning omnichannel: What you need to be doing and why

  • When looking back to the pandemic time, to your understanding/based on your observations, what are the most important changes in terms of the retailing landscape in Asia during the pandemic time, and why?
  • What are the major differences when setting and implementing an effective omnichannel strategy in Asia, compared to other regions? [Consumer behaviour / ESG / Infrastructure / Culture, etc.]
  • How about the Greater China Region, East Asia (Japan & South Korea) and SEA region? What are the major factors businesses need to be careful of when adapting different omnichannel/retailing strategies across those markets? [Consumer behaviour / ESG / Infrastructure / Culture, etc.]
  • When talking about omnichannel, people tend to focus on the e-commerce strategy and its connection to the physical retailing network. However, after such a tough 3 years, and for the Greater China region, the impact of the Covid-19 pandemic still there, may I ask what is your opinion/understanding of the meaning or role of “Physical Space” post-pandemic time?
  • Adoption of Technology – the boom of e-commerce before the pandemic time is mainly driven by the high penetration of smartphones and mobile apps. Now we have many more fancy technologies including NFT, Metaverse and BNPL which improve the overall shopping and payment experience, what shall businesses do during the next generation of technology advancement? Do they need to do anything at all? If yes, then what and how?
  • ESG has been the hottest topic before, during and after the pandemic time, does the ESG agenda have anything to do with the future omnichannel strategy? What and why
last published: 23/Jun/22 07:55 GMT

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