Dr. Abhishek Behl is a researcher in the area of information technology and analytics. He has earned his second Ph.D. from the Indian Institute of Technology, Bombay where his research is in the area of crowdfunding and gamification. Dr. Behl is a winner of the prestigious "Naik and Rastogi award for excellence in Ph.D."; from IIT Bombay. He holds a rich experience in teaching, research, and consultancy. He has taught subjects like Business Analytics; Marketing Analytics; Digital Marketing; Marketing Research. He has also served as a Senior Manager- Research at the Centre for Innovation Incubation and Entrepreneurship, IIM Ahmedabad. His research is in the area of transforming digital landscapes and decision sciences with a focus on gamification, stakeholder engagement, sustainability, and e- commerce start-ups.